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This article explores the most common mistakes made when integrating helpdesk systems with WhatsApp, drawing on industry best practice and real-world case studies. We will delve into the root causes of these issues, their potential impact on support operations, and practical solutions for avoiding or resolving them.
This article explores methods for tracking link clicks from WhatsApp that lead to email-based actions. It covers best practices, available tools and step-by-step implementation. Mastering this can enhance your analytics and drive better results, whether you're a marketer at a small business or a large enterprise.
In this article, we will explore how to implement WhatsApp remarketing for unopened emails, covering strategies, best practices, legal considerations and real-world case studies. Integrating email remarketing with WhatsApp follow-up can transform undelivered or ignored messages into meaningful engagements, thereby boosting the effectiveness of your overall campaign.
This expert article explores the options for sending and processing multimedia in WhatsApp bots. We will cover API mechanics, code examples, best practices, limitations and security considerations
In this article, we will break down broadcast metrics and the principles of building monitoring dashboards, as well as outlining the best practices. We will draw on data from the WhatsApp Business API and third-party tools
This expert article explores how to conduct effective A/B tests on WhatsApp templates, drawing on best practices and real-world insights. By the end, you will have a clear plan to enhance your marketing campaigns, with the potential to boost open rates by up to 90% and significantly increase click-through rates, as demonstrated in various case studies
This article explores the successful integration of WhatsApp into educational projects, emphasising its effectiveness in facilitating communication, distance learning, and student support
This article explores how to align WhatsApp solutions with the GDPR and other relevant standards, offering expert insights into the best architectural practices. Drawing on official guidelines and industry analyses, we examine compliance strategies to ensure secure and ethical deployment.
This guide delves into the algorithms and processes for migrating your customer base and scenarios from alternative messengers like SMS and Viber to the WhatsApp Business API
