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Model Context Protocol (MCP) is a standard for interaction between AI agents and external tools. It defines how an agent can safely and predictably invoke actions in external services, receive responses, and use them in its reasoning.
In this article, we will break down broadcast metrics and the principles of building monitoring dashboards, as well as outlining the best practices. We will draw on data from the WhatsApp Business API and third-party tools
This expert article explores how to conduct effective A/B tests on WhatsApp templates, drawing on best practices and real-world insights. By the end, you will have a clear plan to enhance your marketing campaigns, with the potential to boost open rates by up to 90% and significantly increase click-through rates, as demonstrated in various case studies
This article explores the successful integration of WhatsApp into educational projects, emphasising its effectiveness in facilitating communication, distance learning, and student support
This article explores how to align WhatsApp solutions with the GDPR and other relevant standards, offering expert insights into the best architectural practices. Drawing on official guidelines and industry analyses, we examine compliance strategies to ensure secure and ethical deployment.
This article examines the implementation of WhatsApp as an SMS replacement for order status notifications, exploring its benefits, integration processes, best practices, challenges, and real-world case studies
This article explores the art of using voice messaging in WhatsApp to conduct surveys and collect feedback, and provides practical strategies for improving user engagement and data quality
This article provides practical advice on localizing WhatsApp templates to maximize engagement, ensure compliance, and create meaningful connections with customers around the world
This article explores how businesses can design and implement WhatsApp referral programs and reward systems to build customer loyalty, providing practical strategies, examples, and insights to maximize engagement
